CASE STUDY

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BMW Crawler AI: Revolutionizing Online Brand Compliance with Artificial Intelligence

What started as a digital transformation project ended up transforming a complete operational paradigm: 7 competent marketing and IT professionals were liberated from performing tedious scans. They hated doing brand compliance checks. The human failure rate was around 80%. When our AI stepped in, accuracy reached a staggering 99.99966%, and our AI transformed this one-time event into a trustworthy recurring operation.

BRIEF

Industry: Automotive

Type: Marketing & Communications

Service: Crawling of Worldwide Online Inventory

Projects: 4,000+ Webpages, 80+ Countries

Location: Munich, Germany

BACKGROUND

Premium Brand

Leading global automotive manufacturer

Strong online presence

Needed AI-driven automation solution to replace manual processes

SYMPTOMS

Ad-hoc control of Webpages

Manual monitoring errors

Compliance issues

High labor costs

Limited reach due to Labor Intensive Work

Needed to Outsource to Partners

DIAGNOSTIC

Manual Work is Inefficient resulting in 80% manual monitoring accuracy

Non-compliance risks, particularly with the EU

Time-consuming operations, taking at least 1 Week to complete

APPROACH

Automatic Cloud Solution

Micro Services

Agentic Process

AI-driven web crawler

Cloud-based operations

Mobile app for monitoring and automatically reporting Emergency Situations

OUTCOME

From 80% accuracy to six sigma 99.99966% accuracy

Salary savings of 7 IT professionals in 1 week (about 280 hours)

Speed: 1 hour concurrent scanning of inventory

AI-Driven 8-hour scanning time of the complete online properties

Senior Management Trust in the AI-Generated Numbers

FINANCIAL IMPACT

Tool cost: €5,000/month fixed investment

280 hours saved = €9,240 monthly value (at €33/hour)

Monthly ROI: 85% return on investment

Eliminated 7 FTE from manual QA workflow

Expected 3-month payback period

OPERATIONAL EFFICIENCY

From 280 hours (7-person week) to 8 hours total

97% efficiency improvement achieved

From weeks of manual work to single-day execution

4,000+ webpages scanned concurrently in 1 hour

Real-time monitoring replaced ad-hoc manual checks

LEGAL COMPLIANCE

99.99966% accuracy rate (Six Sigma standard)

Zero legal errors detected post-deployment

100% compliance with brand and legal rules

Automated verification across 80+ countries

Senior management trust in AI-generated compliance reports

Reference:

Agile Systems GmbH Case Study

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